Published 27 November 2024
Buckie Got It
St. Kitts and Nevis News Source
Press Release
“Horsford’s Automotive Makes History: Launches GWM with Unmatched 6-Year/150,000 km Warranty—A First for St. Kitts and Nevis!”
Driving Innovation in St. Kitts and Nevis
GWM vehicles are celebrated worldwide for their exceptional performance, advanced safety features, and
stylish designs. With options ranging from hybrid SUVs to fully electric hatchbacks and rugged diesel pickups, this partnership offers St. Kitts and Nevis drivers unprecedented choice, value, and reliability.
A New Era of Automotive Excellence
Mr. Wallis Wilkin, Group Marketing Manager at Horsford’s, expressed his excitement about this milestone:
“We are thrilled to partner with GWM, a global leader in automotive innovation. This collaboration allows us to introduce St. Kitts and Nevis to a new level of modern, efficient, and stylish vehicles that are not only built for today but, also for the future. With GWM, we aim to redefine the driving experience in the Federation.”
Adding to this, Joel McHecherane, General Manager of Horsford’s Automotive, emphasized the customercentric approach:
“Our commitment has always been to provide our customers with the best. By introducing GWM’s impressive fleet, we’re delivering vehicles that align perfectly with the needs of our diverse market. From families to business owners, there’s a GWM vehicle for everyone. And with our unmatched warranty and service package,
we’re setting a new benchmark in after-sales care.”
A representative from Great Wall Motors highlighted the company’s global success and adaptability to Caribbean conditions:
“GWM vehicles excel in challenging terrains and climates worldwide, from South America to Australia. With their advanced safety features and robust performance, we’re confident they’ll meet the demands of St. Kitts and Nevis drivers. Our partnership with Horsford’s Automotive is an exciting step in bringing world-class innovation to the region.”
Unmatched Value for Customers
Horsford’s Automotive and GWM are offering a 6-year/150,000 km warranty—the longest in the Federation,
ensuring long-term value and peace of mind for customers.
About Great Wall Motor (GWM)
Founded in 1984, Great Wall Motor (GWM) is one of China’s oldest and most renowned automobile manufacturers. Headquartered in Baoding, Hebei, it specializes in SUVs, pickup trucks, and electric vehicles.
Named after the Great Wall of China, GWM is among the top ten Chinese automakers, selling 1.23 million vehicles globally in 2023. With cutting-edge features like self-parking and voice control, GWM has entered the Caribbean market, partnering with Horsford’s Automotive in St. Kitts and Nevis.
About Horsford’s Automotive
Horsford’s Automotive has long been a trusted name in the local market, offering a wide range of vehicles, parts, and servicing for Nissan, Jeep, Hyundai, and Kia vehicles. With locations in Basseterre and Nevis, Horsford’s Automotive continues to lead the industry by prioritizing customer satisfaction and quality.
1. Why Horsford’s Automotive and GWM, and why now?
Answer: After many years in the automotive industry, we recognize that the market and our customers are ready
for a change. This alliance between Horsford’s Automotive and GWM is our response to this demand. Together,
we are committed to delivering innovative, high-quality vehicles and exceptional service to our customers.
2. What makes the Horsford’s Automotive and GWM experience different from others in the market?
Answer: Horsford’s Automotive and GWM stand out by offering the best as standard, whether it’s our products or customer service. We believe every customer deserves the highest level of quality, which is why we provide an industry-leading warranty of 6 years or 150,000 km—something unmatched in the Caribbean market.
3. How have you tailored your vehicles to meet the unique climate and terrain of the Caribbean?
Answer: GWM has proven success in markets with challenging conditions, such as South America, South Africa, and Australia. Drawing from this experience, we are confident in our ability to meet the needs of customers in St. Kitts and Nevis and the wider Caribbean, ensuring our vehicles are resilient and well-suited for
the region.
4. What innovative features and technologies in GWM vehicles set you apart in the Caribbean?
Answer: Innovation is at the heart of GWM. All our vehicles come standard with advanced safety features designed to protect our customers and their families. For instance, even our pickup trucks are equipped with Forward Collision Warning, which detects vehicles ahead, calculates their speed, and warns drivers of potential
collisions.
5. What strategies do you have to disrupt the market and stand out among established competitors in the Caribbean?
Answer: Our strategy is simple: offer great products and back them with excellent service. We focus on the customer, ensuring their satisfaction is at the center of everything we do. Additionally, we provide a 6-year/150,000 km warranty—the longest in the Caribbean—which reinforces our commitment to
quality and reliability.
6. How will you cater to a diverse range of customers in the St. Kitts and Nevis market?
Answer: We meet the needs of diverse customers by offering a varied product lineup. Currently, we provide hybrid SUVs, a robust diesel pickup, and a fully electric hatchback. Next year, we plan to expand our range by adding at least two new models, ensuring there is a vehicle for everyone.
7. How does your brand approach affordability and long-term value for customers?
Answer: Our vehicles provide outstanding value for money through features like exceptional fuel efficiency, advanced safety technology, and our industry-leading 6-year/150,000 km warranty. These factors ensure customers receive a reliable and cost-effective ownership experience.
8. How do you envision your brand’s growth in the Caribbean market?
Answer: We believe that growth will naturally follow as long as we focus on making our customers happy. By
prioritizing customer satisfaction and delivering exceptional products and services, we are confident in building
a loyal customer base and achieving long-term success in the Caribbean.
For more information, please contact:
Wallis Wilkin
Group Marketing Manager, Horsford’s Automotive
Phone: (869) 766-0662
Email: [email protected], [email protected]
This collaboration between Horsford’s Automotive and GWM promises to set new standards in the Caribbean automotive market. St. Kitts and Nevis are poised for a new era of automotive excellence.
