LONDON, England, Tuesday March 14, 2017 – Industry experts have warned that British Airways’ (BA) decision to reduce in-flight perks and slash legroom to compete with budget carriers could put its elite status at risk.
Britain’s flag carrier, which serves the Caribbean, has been told that its new business model, which has brought it closer to traditionally cheaper brands like EasyJet and Ryanair, is damaging the company’s reputation.
The airline recently struck a deal with retail giant Marks & Spencer to charge passengers for food for the first time, a move which angered loyal customers who are used to complimentary food and drink on all of its flights.
